How to personalize cold emails at scale with AI

Oct 25, 2023

Frank Jenkins

With the increasing competitiveness of cold email outreach marketing, you have to use all tools available to stand out in your prospects’ inbox. One of the best tools to do so is personalizing each cold email.

But personalizing each email at scale is tedious and time-consuming. Specially in outbound campaigns where having a high volume is key for its success. So how can you combine the best of both worlds? How can you achieve hyper-personalization at scale?

Well with the use of AI of course.

The Power of Personalization in Cold Emailing

Before delving into the specifics of using AI for personalization, it's important to understand why personalization matters. Personalized emails are more engaging, have higher open and response rates, and ultimately lead to increased conversions. They show your prospect that you've taken the time to understand them and tailor a message specifically for them.

Leveraging AI for Personalization

AI is incredibly good at generating text in the tone we want, given the proper context. So to achieve AI personalization at scale, we first need to give the AI information about our prospect. The more information we can feed it, the better personalizations it’ll come up with.

1. Feed your prospect’s information to the AI

You need to extract the information you have from your prospect, whether that comes from your scraping tool, LinkedIn, a CRM, etc. And you need to format it in a way that the AI will understand it.

Format it to something similar like:

Name: [Your prospect's name] Company name: [Your prospect name] Industry: [Your prospect's industry] Bio: [Your prospect’s bio] etc…

2. Prompting the AI

After having your prospect’s information ready, you have to prompt the AI to create the personalized icebreakers, with a tone and their intent. For example:

Craft 3 personalized icebreakers for a cold email script. Use a professional tone. The goal of the cold email is to get a reply. Use the following information from the prospect: [Your prospect’s formatted information]

You should tweak the prompt until you get the results you desire.

After that, just repeat the process for each prospect.

Leverage eCold.ai to generate 100s of them in seconds

If you want to be as efficient as possible, you can leverage the AI tool eCold.ai. The tool just needs a csv of your prospects list with their LinkedIn URL. And the tool will automatically:

Extract and format your prospect’s LinkedIn data

Prompt the AI to generate 6 personalized lines per prospect

Format the personalized lines in the csv so you can easily use them in your cold email tools

All of this done for hundreds of prospects in matters of seconds. You can try eCold.ai for free (no credit card required)

Conclusion

Personalizing cold emails at scale with AI is not only possible but also essential for successful outreach. AI allows you to stand out in your prospects’ inboxes at scale, without requiring you to invest huge amounts of time into personalizing each.

Make sure you take advantage of this opportunity.